Not so long ago, we were a society that could work adequately by being stationary, and most of our business transactions took place from a central base. Now, we are a society constantly on the move. Time is our most costly commodity, so it’s more important than ever that your website is portable.
There’s no doubt that mobile devices are a part of everyday life, so if your web design is not optimised for this, you could potentially lose sales and traffic, and miss out on important customer engagement. At the time of this writing, we see as much as 20% of some of our clients' websites coming from mobile devices. That is 1 in 5 visitors, now reading about your business from a handheld device!
This is Part 6 of the 7 deadly sins of website design, and what you can do to avoid them.
Fail: Not mobile friendly.
You may think that a mobile carrier's website would be mobile friendly? Well, apparently not.
Apparently mobile carriers don't expect mobile visits to their websites.
Pass with honours!
Adobe shows off their design leadership by beautifully adapting their website to smaller screens.
IGNORING YOUR MOBILE VISITORS
Having a website that is not mobile friendly, i.e. lacks Responsive Design. These days, all websites need to be accessible on every type of screen including smartphones, tablets, and laptops – even TV.
With mobile consumption rapidly rising, your web designer needs to ensure that your pages are accessible, and perform well on mobile devices. 50% of local web searches are carried out on mobile devices. Research also shows that one third of Facebook’s 700 million users are accessing Facebook while mobile.
But being mobile-friendly is not just about viewing your website on mobile devices. Your web designer needs to take into consideration that the design needs to be specifically for smaller screens – and should only display relevant information and content for these devices. For example, if you have video content or flash on your website, it may not be playable on a mobile device, or sometimes pages are often slower to load. This is called Responsive Design.
Some research recently unveiled indicates that bounce rates for websites that are not mobile-friendly can be up to 90% - which translates to an immediate loss of traffic or up to 25%.
Being mobile-friendly could be a vital part of your website’s marketing approach, so make sure you discuss your needs with your web designer and create a solid mobile strategy.