In a fast paced, competitive world, one of the most deadly sins of all is not staying current. This is especially true with web design. This means staying vigilant and keeping the information on every page up to date, your offers current, and even more importantly, staying ahead of your competitors.
It could be that your eyes glaze over at the thought of social media, SEO, analytics and all of the other ‘behind the scenes’ necessities of having a successful website. But the fact is that without considering all these things, the effectiveness of your website as an important marketing tool will be seriously compromised
Your website designer needs to be up to date with current trends and updates.
This is Part 5 of the 7 deadly sins of web design, and what you can do to avoid them.
Do: Keep the website current.
This website is already speaking of next years events.
Don't: Outdated content scares visitors away fast!
At the time of this writing, this event is already 2 months old.
WEB DESIGN DEADLY SIN #5
Not Being Current. Nothing is more important these days than communication. Even taking into account the other deadly sins, and assuming you have created a functional, well designed website, it’s not enough to leave it at that and hope for the best.
Communicating with your audience, customers or clients means constantly monitoring your site. Here are some things that could let your website down considerably.
- Not tracking. Analytics are a hugely important part of a successful website. Tracking the way your customers interact with your website is crucial to your business. By monitoring and measuring, you can find out how many people visit your website every day/week/month. You can track where they are coming from, what they are looking at, how long they spend there and what offers they are taking advantage of. This is a vital tool in increasing sales.
- Not having a Social Media Strategy. These days, all websites need to integrate a social media presence across as many platforms as possible. Being visible on Facebook, Twitter, YouTube, Pinterest, Linkedin just to name a few, not only keeps you current, but increases your brand awareness and encourages real time interaction with your customers and clients.
- Not including a blog. Many people see a blog as ‘too hard’ or too much extra work. Nothing could be further from the truth. In fact, now, more than ever, blogging helps to increase your digital presence and bottom line. A blog is like a learning centre and provides enormous opportunity to interact one-on-one with your client base. It not only gives you extra opportunity to add relevant, fresh, current content to your website but provides an effective way to increase your search engine ranking.
Sit down regularly with your web designer and make it clear what you want to achieve with your website. By using tracking methods, adding a social media element and keeping up with your customers, your website will never be outdated.