7 Deadly Sins of Web Design
In order to create a website that sells, informs, promotes and attracts maximum attention, you and your web designer should know the 7 deadly sins of web design, and avoid them at all costs.
A picture, or a thousand words? – Seeing is believing (and buying)
How do you attract your web visitors' attention and get the to buy, when we know they will NOT read most of your content anyway? The answer is a clever use of imagery.
Writing for Goldfish – Making sure you keep their attention span
7 WAYS TO GUARANTEE YOUR WEB COPY SELLS - Part 4: Creating marketing copy and web words to make your readers stay with you.
Making an Offer Your Clients Can’t Refuse
Don’t mistake ‘features’ for ‘benefits’. A feature is a description of what you’re offering. A benefit is what you gain (or won’t lose) as a result of that feature.
Effective SEO and Structuring Content Using Keywords
Effective SEO (Search Engine Optimisation) and structuring content using keywords that won’t read like jabberwocky.
Speeling, Grammer and Sentince Structure – Why Getting It Right Is Crucial
The basics of good copy are, and always have been, dependent on accuracy in spelling, grammar and well structured sentences to convey your message.
7 Foolproof Ways to Guarantee Your Web Copy Sells
Revealing tips to help maximise your leads and conversions through informative, entertaining – and most importantly – persuasive copy.