How do you attract your web visitors' attention and get the to buy, when we know they will NOT read most of your content anyway? The answer is a clever use of imagery.
7 WAYS TO GUARANTEE YOUR WEB COPY SELLS - Part 4: Creating marketing copy and web words to make your readers stay with you.
Effective SEO (Search Engine Optimisation) and structuring content using keywords that won’t read like jabberwocky.
The basics of good copy are, and always have been, dependent on accuracy in spelling, grammar and well structured sentences to convey your message.