7 Deadly Sins of Web Design

In order to create a website that sells, informs, promotes and attracts maximum attention, you and your web designer should know the 7 deadly sins of web design, and avoid them at all costs.

Read More

A picture, or a thousand words? – Seeing is believing (and buying)

How do you attract your web visitors' attention and get the to buy, when we know they will NOT read most of your content anyway? The answer is a clever use of imagery.

Read More

Writing for Goldfish – Making sure you keep their attention span

7 WAYS TO GUARANTEE YOUR WEB COPY SELLS - Part 4: Creating marketing copy and web words to make your readers stay with you.

Read More

Making an Offer Your Clients Can’t Refuse

Don’t mistake ‘features’ for ‘benefits’. A feature is a description of what you’re offering. A benefit is what you gain (or won’t lose) as a result of that feature.

Read More

Effective SEO and Structuring Content Using Keywords

Effective SEO (Search Engine Optimisation) and structuring content using keywords that won’t read like jabberwocky.

Read More

Speeling, Grammer and Sentince Structure – Why Getting It Right Is Crucial

The basics of good copy are, and always have been, dependent on accuracy in spelling, grammar and well structured sentences to convey your message.

Read More

7 Foolproof Ways to Guarantee Your Web Copy Sells

Revealing tips to help maximise your leads and conversions through informative, entertaining – and most importantly – persuasive copy.

Read More